Carnival Cruise Lines Launches Enormous Brand Campaign
January 7, 2008 – 1:29 pmDon’t be surprised if you hear a lot more about Carnival Cruise Lines this year. The company is launching a massive new branding campaign, aimed at travelers.
The centerpiece of the wide-ranging initiative is a series of new 30-second television spots which debut Monday, Jan. 7.
Backed by the Queen classic “You’re My Best Friend,” the spots feature striking images of guests of all ages enjoying a Carnival cruise, enhanced by sophisticated computer animation and editing techniques that seamlessly blend one scene into another. The end result is a series of highly visual commercials that convey Carnival’s memorable vacation experience by transporting viewers into the relaxed and carefree environment of a “Fun Ship” vacation.
Pegged to the song’s key lyrical phrase “Oooh, you make me live,” three different commercials have been created, each targeting a core market for Carnival. “No Age Limit on Fun” showcases multi-generational travel; “A Big New World” is aimed at families; and “A World of Delightful Surprises” focuses on the romance aspect of cruising. Although the commercials are aimed at specific audiences, all three spots convey Carnival’s unique ambiance and diversity of choices, both on-board and ashore.
Carnival Cruise Lines is currently the largest cruise line company in the world.
To learn more about their upcoming campaign: Carnival Promo TV
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