Motorcoach Travel - Travel By Motorcoaches Surges
January 4, 2008 – 1:22 pmBelieve it or not, traveling by motorcoach is surging. This reverses a trend towards decline that had been going on for over 4 decades. The reasons cited for the renaissance are the decent prices and good service. Sounds like principles that always do well for travel companies.
The independent research study, titled “The Return of the Intercity Bus: The Decline and Revival of Scheduled Service to American Cities, 1960-2007,” was authored by Professor Joseph P. Schwieterman, PhD and several researchers.
“Our research shows that this growth is being driven by improvements in service and strong consumer demand,” the study reveals. “As a result, more growth will likely occur in the years ahead.”
The study cites several reasons for the positive outlook: “The industry is engaged in more aggressive marketing than in previous years and reaping the benefits of persistently high fuel costs.” Additionally, the industry is capitalizing on its strategic communications “campaign to build awareness that it is an environmentally friendly (’green’) travel choice.”
For more information on this study: Source
Would you ever consider traveling by a bus?
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