Royal Caribbean Cruise Line Bestowed With Yahoo!’s “Big Idea Chair”
January 31, 2007 – 4:59 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Royal Caribbean is off to a bangup start this year when it comes to marketing cruises. The company announced that its highly successful 2006 launch of Freedom of the Seas won a number of major awards at the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards in New York City this week.
A high point in the evening was the presentation of the “Yahoo! Big Idea Chair” award to the team, which recognizes forward-thinking campaigns and the strategic minds behind them. The iconic purple and gold Yahoo! Big Idea Chair will be proudly displayed in the lobby of its corporate offices in Miami.
In addition to these honors, Royal Caribbean’s SVP of marketing, Alice Norsworthy, was named one of AdvertisingAge Magazine’s top 50 marketing executives for 2006. The magazine credited Norsworthy for the cruise line’s initiatives that ‘broke through the clutter’ and ‘delivered real impact’ to the cruise line’s audiences, guests and partners. Ms. Norsworthy accepted
the award at the magazine’s ceremony in New York City today.
Don’t forget, the Freedom of the Seas had a number of things going for it, including the fact it was the most enormous cruise ship ever made! That in itself helped get them a ton of free marketing.
For more information: Royal Caribbean