Building Customer Loyalty by Setting Quality Standards
March 13, 2006 – 7:35 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
One of the smartest things that hotel chains have done to build customer loyalty is by setting quality standards.
This was apparent at the Courtyard Marriot that we stayed in while visiting
the Toronto and Mississauga area in Ontario. This hotel was rated a 2 1/2 star, but I would have given it higher rankings. I was sort of bummed that the
indoor pool (which looked very nice) was closed due to renovations, but I got over it quickly.
We arrived at about 1 PM, 2 hours before “check-in”, but the receptionist let us check into our room anyhow. Bonus! After about 5 hours in the car, it was nice to take a load off and get our bearings. The room was spacious, clean and had free wireless internet access. It had a nice big desk and a couch, too.
The bed had crisp white sheets and was exceptionally comfortable. They offer the same comfy bed in all of their rooms, so if you book there, you know that you can count on a good night’s sleep. I think they even offer them for sale somewhere if you want one for home.
The shower kicked butt, too. I’m pretty sure that they offer the same showerhead in all of their guestrooms as well. Nice water pressure with a roomy shower curtain.
It is easy to understand how any traveler is going to want a comfortable bed and a nice shower to start the day, whether you travel for business or pleasure. I know that the next time we travel, The Courtyard by Marriot won’t be ruled out as our hotel of choice..
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